PROFILE



Over twelve years of experience in the communications field, including: internal and external corporate and non-profit communications, public relations, brand management, general market and Spanish-language media relations, consulting, Hispanic marketing, and web.



Native Spanish-language speaker and professional bilingual writer, editor, translator, localization expert and real-time, simultaneous/consecutive interpreter.



Bilingual writing/editing experience includes television, radio, print, web, technical, videos, speeches, newsletters, mission/vision statements, brochures, press releases, executive presentations, training materials, etc. Published in People En Español Magazine, Hispanic On-line, La Prensa de San Antonio, El Día, The Puerto Rican Harold, Networking Magazine and World Internet News, among others.



Strong skills, event planning, video production, desktop publishing, crisis management and networking.



RELEVANT WORK HISTORY



11/13/07 – Present

Fannie Mae, Washington, DC; Senior Communications Manager,

Division Risk Office (DRO)

• Develop and execute communications plans that support business objectives and comply with Fannie Mae voice, tone and brand guidelines.

• Project manage the development of new Intranet HomeSite presence as well as the development of two cross-functional SharePoint (SP) sites for DRO.

• Develop and enhance executive presentations such as board reports, monthly organizational updates and semi-monthly “All Hands Meeting” presentations.

• Develop employee training/awareness on ongoing Operational Risk Initiatives such as Risk Control and Self Assessment (RCSA), Non-public Information (NPI), Sarbanes Oxley (SOX), Operational Incident Reporting (OIT), etc.

• Write/edit HomeSite, SalesLink and targeted email content to communicate division news.

• Designed and authored compliance interactive, web-based Newsletter with comprehensive and cost-effective approach to delivering news, updates, reminders and requirements to all Single-Family Business Units.



3/24/05 – 11/10/06

Sprint Nextel, Reston, VA; TeamSite Content Manager/Lead Hispanic Web Editor

• Managed translation/localization efforts during launch of Nextel’s best-in-class Spanish-language website, which increased Spanish on-line purchases by over 500%.

• Played key role in integration and re-branding efforts to combine Sprint and Nextel’s brand in one fully integrated Spanish-language websites, following the 2005 merger.

• Determined content structure of integrated Sprint/Nextel site and evaluated content effectiveness.

• Approved and deployed all Spanish-language site updates to Sprint Nextel’s 12 production web servers via the TeamSite Content Management System’s (CMS) Open Deploy interface, eBusiness Management Tool (eMT) and Collaboration Tool.

• Spanish and English web content development, including taxonomy and writing “search engine optimized” web content.

• Managed outsourced translation services.

• Authored Sprint’s Spanish-language web writing style guide and developed the company’s translation glossary.

• Developed a comprehensive training manual, including high-level process flows, for new team members, covering all aspects of the business requirement implementation process and the TeamSite workflow.

• Managed highly dynamic Hispanic “Product, Pricing and Promotions” daily and on-demand updates, using TeamSite CMS.

• Managed ongoing User Acceptance Testing (UAT) efforts and card sorting.



7/12/04 – 3/12/05

United States Hispanic Chamber of Commerce, Washington, D.C.; Director of Communications

• Led all external and internal bilingual communications efforts.

• Served as Spanish-language media spokesperson.

• Enhanced quality of organization’s print and on-line publications and web presence by promoting the highest writing, editing and quality assurance measures.

• Transformed Chamber Weekly newsletter from a word document with a distribution of 200, to an interactive electronic newsletter with a national distribution of over 10,000.

• Increased media participation and coverage by 35% from previous year at 25th Annual National Convention and Business Expo.



8/01/00– 7/09/04

Association for the Advancement of Mexican Americans, Houston, Texas; Director of

Public Relations

• Served as key spokesperson for general market and Spanish-language media (conducted over 400 media interviews).

• Put organization “on the map” by increasing its visibility in the media and community by over 300% over a 4-year period.

• Authored all website content and updates.

• Conducted live, on-camera simultaneous/consecutive interpretations (English/Spanish) during regular town hall meetings.

• Increased school enrollment and fundraising outcomes by more than 35% by enhancing AAMA’s visibility and reputation by executing ongoing public relations campaigns.

• Planned and managed all special events and VIP visits, including a visit by the President of the United States in June 2003.



4/01/00 – 7/31/01(Part-time)

KXLN-TV Channel 45 UNIVISION, Houston, Texas; Houston, Texas, Public Affairs Promotion Assistant

• Wrote for, project managed and co-produced public affairs show “Nuestra Vida.”

Developed and implemented tracking, selection and rotation processes for external public service announcements (PSAs).

• Assisted reporters in conducting research and scheduling interviews for daily news.



9/02/96 – 12/8/99

reSearch for Health/Health Advance, Houston, Texas; Director of Marketing and Patient Recruitment

• Served as Spanish-language media spokesperson.

• Pioneered the company’s Hispanic outreach efforts, resulting in 40% increase in recruitment during the first quarter.

• Authored all Spanish-language marketing materials.

• Managed a team of five patient recruitment specialists.



EDUCATION



University of Houston, B.A. in Communications, Public Relations/Journalism Spencer School of Real Estate, Texas Real Estate License United Way Leadership Enhancement Program, “Project Blueprint.”



TECHNICAL SKILLS



Web: HTML, XML editing, Homesite, Dream weaver, Microsoft Front Page

Content Management: Interwoven TeamSite (Author, Editor and Administrator), eBusiness Management Tool (eMT), Vignette (working knowledge).

Business: MS Word, Excel, PowerPoint, Access

Desktop Publishing: Publisher, Microsoft Front Page, Adobe PageMaker 7.0, NVU